The Origin of the Wayfinding Coach Website

Wayfinding is an uncommon word, so I wanted to share with you how I came to use that word to describe the life coaching that I do, both in my individual coaching practice and through the creation and sale of Spiritual Time-Out Kits.

In the fall of 2010, I was exploring yet another evolution for my coaching business. Most solo-preneurs will tell you that one of the joys of having your own business is the flexibility to “go with the creative flow” of what is calling you to explore and contribute to our world.

I have had my coaching practice since 1997, and it has gone through many “tweaks and turns,” as I responded to the inner urgings of all of the things that I’m passionate about, and to the needs and desires of my clients.

I was at one of those thresholds, where I knew that I was being called to create something new in my business, an addition to my custom individual coaching practice, but I didn’t know what it was.

I was just living with a creative question: What still wants to be born through me?

One day the word “Wayfinding” came to me.

I was unfamiliar with the word, so I looked it up in Google.

I discovered that Wayfinding is used primarily in Europe in the signage industry. In this context, Wayfinding helps people find their way around complex environments such as hospitals or airports.

This had some resonance for me, because I help people navigate their complex and multi-dimensional lives.

Then I found another, and even more resonant, way that the word Wayfinding is used. The “Art of Wayfinding” refers to guiding a canoe across long distances, using only natural signs: the sun, the moon, the stars, and the ocean swells, without a map. It is a deeply intuitive art, rooted in seafaring cultures of the Pacific Ocean.

This is even more true of my coaching process. I work with my clients to help them connect to the deep intuitive wisdom within, so they can use that “inner compass” to guide their lives, to find their direction in life, and to discover their path, step-by-step, when they don’t have a map.

I know that you don’t need a map when you have a deeply reliable inner compass. However, you do need to have some tools and skills to navigate with your inner compass, to successfully “find your way.”

I have, for years, used guided meditations and journaling as part of my life coaching process. For years, my clients have recommended that I create products that incorporate these tools, so that my coaching can reach a wider audience, beyond my coaching clients.

So, I created this Wayfinding Coach website, to offer tools and processes to Women Breadwinners, to help them live connected to their inner guidance and use it to find their paths and direct their lives.